Creating a Business Case: Translating Technical Capabilities into Business Advantage

Technical people and business people don’t always speak the same language. IT managers and administrators who understand the business goals and realities of their company are able to evaluate and select technology that will help meet goals while staying within budget. In best case scenarios, the technology they select actually saves the company money. The hard part is often explaining the benefits of chosen technology to business people who have to sign off on the investment.

This white paper outlines and illustrates how to create a business case for new technology. It uses the example of fictitious companies that is currently spending quite a bit of money on a tape-based data backup and restoration solution. While features and benefits are an important part of the case, the focus is on business advantage: cost savings through improved operations and fast return on investment.

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